ChatGPT and the Future of Search

Search engine optimization is a key offering in my company's suite of services. The biggest potential long-term implication to SEO is: What will ChatGPT do to search as a whole?

If people can get information, they're looking for without looking through a bunch of search results and clicking through to an actual website, will they start to go to ChatGPT instead of their favorite search engine? What is the future of both organic and paid search as methods for driving traffic to websites?

These are questions my leadership team and I need to think through as we do our planning for the company. Is it appropriate to build a practice area around ChatGPT (like SEO feeds search) or is the technology the tip of the iceberg for a much larger disruption?

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BY ERIC HOLTZCLAW, COMPANY STRATEGIST@EHOLTZCLAW

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