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Is ChatGPT really an Objective Tool for Evaluation?

To establish a strategy for our clients, I need to understand how the outside world views them.

One of the coolest uses of ChatGPT I have seen is simply asking what it thinks a company, product, or service does--and then comparing the result with an evaluation of alternatives. If the description is off base, it points to a need to improve existing content and it is useful insight for creating an effective move-forward content approach to cover any gaps.

You can also look at other aspects of your business, such as the employee benefits you provide or the way you compensate your employees. I used it to evaluate a scaled compensation plan I am considering this year. ChatGPT provided a summary of considerations to inform this potential change, including many I hadn't thought to include in my initial research.

Speaking of research ; the future of search in general will change; check out this post

This article was first published by & credited to

BY ERIC HOLTZCLAW, COMPANY STRATEGIST@EHOLTZCLAW

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